Background
Our client, an Aruban-based brand specialising in handcrafted accessories, sought to transition its image from an 'artisan' brand to a 'luxury designer' label. The goal was to appeal to a high-end market, particularly consumers who appreciate jewellery crafted from natural stones and gold wire, aligning the brand with luxury fashion.
Rebranding Strategy
We began by carefully selecting a modern sans-serif typeface, enhanced with monogram-style elements incorporating the brand’s initials. This design choice was intended to evoke the elegance and sophistication associated with premium brands. We employed a timeless black colour as the foundation, complemented by a soft pink hue to introduce a touch of femininity. The logo, inspired by the shape of a rhombus, symbolised the natural stones used in the jewellery and was integrated into the brand’s pattern design.
Our comprehensive rebranding services included the creation of a detailed brand identity guide, encompassing all aspects of packaging design and brand applications. Every element was meticulously designed to convey a sense of luxury and exclusivity, from the packaging, which included certificates of authenticity and jewellery care guides, to the dust bags and custom tags. Each piece was finished with a gold-plated charm, engraved with the brand’s logo, Maria Reyes, ensuring a distinctive and luxurious touch.
To enhance the brand's positioning, we crafted the tagline "Handmade Jewellery" and refined the brand’s message to emphasise its status as a "designer-made" luxury label.
Results
Following the strategic rebranding and targeted digital marketing campaigns, including a robust social media presence, the brand experienced a significant boost in visibility and successfully captured the attention of the desired target audience. Within the first year of launching online, the brand saw a 45% increase in sales, highlighting the effectiveness of our branding and marketing strategy.
We are proud of the results achieved through this rebranding initiative, demonstrating our expertise in elevating brands to new heights in the market. If you’d like to discover how we can elevate your brand to new heights, contact us now.
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